NIKE SB & SURF RETAIL

/ RETAIL BRAND

/ VISUAL MERCHANDISING & STYLING

Defined and managed pinnacle visual merchandising direction for Nike SB and Nike Sportswear. Managed multiple work streams, process, timelines, budgets, and relationships with creative agencies. Led Visual teams in key store openings, sales meeting installations, and store resets. Built retail strategies to highlight key stories through zoning, color flow, display, and styling. Collaborated with Global Brand Design and Global Brand Marketing, creating distinctive consumer experiences, including window creative, initiative zones, in-store assets, and fixture designs. Traveled internationally, leading store openings in Beijing and executing installs in Paris, Amsterdam, and for the London Olympics.